Life Insurance: A Key to Feeling Financially Secure

September 06, 2022

September is Life Insurance Awareness Month and a great time to celebrate financial security. What? You don't feel financially secure? Then September is a great month to review the life insurance needs of you and your family. 

Life insurance is designed to preserve your survivors’ current standard of living and assets and ensure that your financial goals will be met. Those goals often include things such as college costs for the kids, paying off debts such as the mortgage (so your family doesn't have to), and providing a source of ready cash at death for funeral and related expenses.  

According to LIMRA’s and Life Happens’ 2022 Insurance Barometer Study, life insurance is a key element in feeling financially secure. Yes, the study determined that 7 in 10 Americans who own life insurance feel ­financially confident that their family and estate will be financially sound after they are gone.

And here are a few more facts resulting from the study:

  • 1 in 2 American adults says they don’t have life insurance.
  • More than 4 in 10 families would face financial struggles within six months if a primary wage earner unexpectedly passes away. A quarter would struggle financially within a month.
  • 7 in 10 uninsured consumers say they don’t have life insurance because it is too expensive. 
  • 3 in 4 uninsured consumers overestimate the cost of life insurance.
  • 7 in 10 women believe that having life insurance coverage is important, yet the majority of women are uninsured.
  • A majority of uninsured Americans say they haven’t purchased coverage because they don’t know what to buy or how much they need.
  • 4 in 10 Americans say they need (or need more) life insurance.
  • 1 in 2 Americans is more likely to buy life insurance if simplified underwriting is used such as avoiding medical exams, blood samples, and the need to see a doctor.

If you haven't purchased life insurance, you think your employer-provided life insurance is enough, or you just haven’t gotten to it yet on your to-do list, September is a good time to take JUST A FEW SECONDS and get an informative quote. Give us a call so we can guide you in the right direction.

 happy 3 or 4 generation family
 Thank you to LIMRA and Life Happens for their study.